Profit Pulse Scorecard and Profit Margin Calculator

FreeAbout three minutesProfit and margins

What it does

Reads your overall profit health from your revenue, gross margin, net margin and recent trend, then shows where you sit against businesses like yours.

How it helps

It tells you whether your profit is keeping pace with your effort and which of the three profit levers looks weakest. You leave with a clear read and a few specific actions, not a vague sense that something is off.

How this benchmark is calculated

The comparison you see is an indicative ProfitPulse benchmark, drawn from our own internal commercial ranges. Treat it as a commercial signpost, not a formal industry survey and not financial advice. We move the range to suit your broad industry, your business size and how commercially complex it is.

In about three minutes, free, you will see their gross margin, net margin and revenue trend, banded against businesses like theirs, with a clear read on whether profit is keeping pace with effort.

Profit Pulse Scorecard

Answer a few quick questions to see where you stand.

How the profit score is calculated

The formula

Net profit margin = net profit before tax divided by revenue, times 100, read next to your gross margin and your revenue trend.

Worked example

A business with 1,200,000 dollars revenue and 96,000 dollars net profit before tax has a net margin of 8 per cent. The tool then checks that against a healthy band for its industry and reads the revenue trend alongside.

What each figure means

Revenue for the last 12 months: Your total sales for the period, before any costs are taken out.
Gross profit for the same 12 months: Revenue minus direct costs or cost of goods sold. Do not include rent, admin wages or general overheads.
Net profit before tax for the same 12 months: Your profit before income tax, after all costs including overheads.
Revenue for the prior 12 months: Your total sales for the period, before any costs are taken out.
Net profit before tax for the prior 12 months: Your profit before income tax, after all costs including overheads.

Common questions

Which profit figure should I use?

Use net profit before tax, after all costs including overheads. If your owner wage is unusually high or low, the result is still a fair guide.

Why compare three numbers and not just one?

Gross margin, net margin and the revenue trend together show whether profit is keeping pace with growth, which a single number hides.

Is this a formal audit?

No. It is an indicative read to show where to look first. A full review goes line by line.